
I’ve Been Through It All!
So You Don’t Have To
More Freedom, Less Burnout, Bigger Success – Starting Now
I know what it's like to feel trapped in the daily grind! Raising prices felt impossible, taking time off seemed like a fantasy, and finding dream clients felt like chasing shadows.
As a hairstylist and salon owner, I hit the same walls you're facing until I discovered how to untangle the chaos and build the business I truly deserved. That transformation wasn't just business-changing; it was life-changing. The longer you wait, the more opportunities slip away.
I'm sharing my complete framework so you can skip years of frustration and step directly into your success story. While others continue to struggle, you'll have a proven system that's already helped stylists like you gain clarity, attract high-paying clients, and create a business that gives you back your freedom.
Your journey to more bookings, better clients, and a balanced life begins with one decision. Why wait?

Does this sound familiar?
Here are signs that your business needs to change:
- You are entirely overwhelmed by running a business and all the tedious tasks that come with it.
- You are frustrated because you wanted to be a stylist NOT an accountant and a marketer.
- You have wasted precious time you don't have searching for conflicting information on the internet, taking unspecific advice, and implementing tactics that just aren't right for your business.
- You are sick of having to worry about money and living in fear of your clients when it comes to increasing your rates.
- You feel aimless and confused about which things to tackle first in your mission to grow your business.
- You desperately crave support and encouragement from fellow industry peeps and those who ‘get it’.

Makeover Your Business
Makeover Your Life
- Find the resources to build and sustain your business and never struggle with money, marketing, or CRM again.
- Build a client waitlist and a constant flow of referrals.
- Call the shots on your schedule and work the hours that make sense for your lifestyle and your goals.
- Free up time to perfect your craft and invest in yourself.
Beauty Business In a Binder
The program is for salon or suite owners who are ready to transform their business and grow their role as CEO.


20 Hours
of Coursework

4 Hours
of Live 1:1 Mentorship

12 Hours
of Group Support Calls
Value($1500)
Real Talk, Real Results
Elevate Your Salon/Suite NOW
Learn at your own pace with a guided workbook.
Module 1
Boss Up & Thrive
• Mindset
• Goal-setting
• Accountability
Module 2
Legit & Profitable
• Business registration
• Banking
• Insurance
Module 3
Time = Money
• Scheduling
• Bookkeeping
• Inventory management
Module 4
Magnetic Marketing
• Ideal clients
• Authority-building
• Google Business
Module 5
Client Experience Mastery
• Consultations
• Appointment prep
• Retention
Module 6
The Favored Stylist
• Money mindset
• Profit/loss
• Financial planning
AND DON'T FORGET ABOUT THE BONUS
You're also going to get access to:
BONUS: Networking Community
Build your village with a network of salon owners committed to this journey. Share words of encouragement and get access to exclusive content and growth opportunities.
- Instant Lifetime Access to the Complete Grow Your Business - Salon Business in a Binder Program with over 20 hours of exclusive content ($2500 Value)
- Invitation to the Private Community for Salon Owners ($1500 Value)
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Bonus Templates & Tools – Done-for-you salon business templates, pricing calculators, and contract forms ($500 Value)
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Exclusive Live Q&A Sessions – Get direct guidance and support from industry experts ($1500 Value)
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Marketing Swipe Files – Ready-to-use social media captions, email templates, and SEO ($1500 Value)
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VIP Discount on Future Retreats – Get an exclusive discount on upcoming courses, events, or retreats ($200 Value)
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Workbooks & Checklists – Actionable PDFs to streamline your business setup and operations ($250 Value)
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Lifetime Updates – Ongoing access to this course content and industry updates ($Priceless!)
Enroll Today $3495
(Approximately $8,500+ Value)
Get The Most Out of Your Beauty Business in a Binder with these Add-Ons
As you work your way through the coursework and exercises, work one-on-one with Alicia to get your questions answered and learn exactly how to apply your discoveries to your business. You will get four 1-hour sessions to use during the first 6 months from when you start the course.
4 Hours of 1:1 Mentorship Calls with Alicia Igess
($800 Value)
You do not want to miss these raw and uncensored sessions. This is where we take a deep dive into your business. You will learn from experts you need to grow and organize your business. The group calls are made up of our peers, current students, and previous people I have worked with. In these monthly group calls, we discuss every topic related to mastering your craft in the beauty industry.
Monthly Group Support Calls for Current Students and Alumni
($1500 Value)
Together we will:

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Build the beauty business of your dreams by cutting through costly mistakes and misinformation. Let’s get straight to the good stuff!
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Learn precisely how to maximize your time and take your profitable salon to the next level!
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Design the business of your dreams from the ground up. Demystify all the behind-the-scenes business details that you have been procrastinating to do!
